Today, social media has changed how companies do business. Because almost everyone is on social media, it is considered ideal for increasing brand awareness. Though most businesses, especially in the service niches, have been prompt to uptake use of social media, the uptake has been slow for manufacturers. Here are the main social media opportunities that you should seize as a manufacturer.
Increasing Brand Loyalty and Awareness
When you start releasing industrial products into the market, it is important to tell the world about it. Though the supply chain will still be at work to market them, you need to link with the target customers via channels such as Facebook, Twitter, and Instagram to let them know about what you are offering. This is critical to helping the target audience to understand your product’s superiority compared to others.
Linking with the target audience can help to shed more light about the product. For example, a company that produces jewelry such as rings and bangles might want to share with its target clients how the metals are mined. In the mining industry, a company that focuses on safe mining, and puts effort into protecting the environment can easily win loyalty from the targeted audience.
Driving More Traffic
When you run ads on television or written press, the goal is getting the attention of the targeted audience. Now, social media platforms provide an easier way of driving more traffic and driving sales. By developing content for social media, it becomes easy to drive a lot of traffic to your website’s home and landing pages. Part of this traffic will become your buyers. You can write articles, videos, infographics, and meme content to drive traffic into your website.
Gain Customer Insights
When developing products, the aim is to craft a winning item that will please buyers. You want clients to come back with reports of how the product helped them. But this is never easy! In many cases, industries take months or years to run surveys that help to establish what clients want. But this does not have to be the case anymore because your clients are only a click away on social media.
Social media platforms can help you to create communities that can provide customer insights. This means that before crafting products, your customers will have the option of telling you whether the design, colors, size, and other attributes are okay. By the time your product hits the market, every client will want to buy because he/she can associate with the design.
The Final Take
Social media platforms were designed to make communication between two parties easy, fast, and fun. Now, manufacturers can make link with the targeted audience fun by creating communities around their brand.
Your clients want to feel part of your organization: bring them closer with social media to enhance brand image, drive sales, and grow your enterprise.
