Google’s algorithm updates are designed to keep searchers happy. After all, if searchers aren’t happy with the results they’re getting, they’re likely to switch to another search engine. Google’s most recent update, nicknamed “Medic”, is no different. This update, which rolled out in early August 2018, is designed to improve the quality of medical-related searches.
While the primary goal of this update is to improve the quality of medical searches, there are a few surprising benefits that have come as a result. In this blog post, we’ll take a look at three of those benefits.
1. Increased traffic for medical websites
One of the most common complaints from medical website owners prior to the Medic update was that their traffic had stagnated or even declined. This was likely due to the fact that their websites weren’t ranking as highly as they used to for relevant keywords. Since the update rolled out, however, many medical website owners have seen their traffic increase. This is likely due to the fact that their websites are now being ranked more highly for relevant keywords.
2. More accurate search results
Prior to the Medic update, it wasn’t uncommon for major google algorithm updates searchers to click on a result only to find that it wasn’t relevant to what they were looking for. This was especially true for medical-related searches. With the Medic update, however, searchers are now more likely to find relevant results when they click on a result. This is because Google has tweaked its algorithms so that only results that are relevant to what the searcher is looking for are ranked highly.
3. Improved click-through rates
Another benefit of more accurate search results is improved click-through rates. When searchers see that a result is relevant to what they’re looking for, they’re more likely to click on it. This is good news for website owners because it means that more people are visiting their websites from Google searches.
4. More leads and sales
Improved click-through rates can lead to more leads and sales. If more people are clicking on your website’s results in Google searches, that means more people are visiting your website. And if more people are visiting your website, that means you’re more likely to generate leads and sales from those visitors.
5. Better brand awareness
The Medic update can also lead to improved brand awareness. When your website’s results are ranking highly in Google searches, that means more people are seeing your website’s name and logo. And when more people see your website’s name and logo, that means your brand is becoming more recognizable.
6. Improved reputation
Ranking highly in Google searches can also lead to an improved reputation. When people see that your website’s results are appearing at the top of the search results, they’re more likely to think of your website as a reputable source of information.
Conclusion
Google’s recent algorithm update, nicknamed “Medic,” was designed primarily to improve the quality of medical searches. However, there have been a few surprising side benefits as well. Since the update rolled out, medical website owners have seen an increase in traffic as well as improved click-through rates. Additionally, searchers are now finding more relevant results thanks to Google’s tweaked algorithms.
