If you have any kind of business, then getting the maximum exposure possible is vital. This is as true for a new start-up as it is for more established businesses needing to protect their market share. Helping to get your brand in front of as many people as possible is crucial for business success and continued growth. Of course, knowing this is one thing but you may not be as sure how to actually do it!
Luckily, the digital revolution within business, combined with more traditional marketing methods, has given savvy marketing managers many ways to achieve this. Most of these tools are free or require very little in the way of resources, which makes them useful for giving the best return on any investment you do make. They are also very effective at getting your services in front of a large audience and connecting with them on a deeper level.
Which are the best tools for superb business exposure?
If you are looking at which tools to use when promoting your business to the world, here are some starting points:
- Video sharing platforms – when you are looking at gaining mass exposure on channels that people engage with, then video content is a great option. Creating your own promotional or informative video can be done inexpensively and it is free to upload to the main video sharing platforms, such as Vimeo. When you factor in that Vimeo has over 700 million monthly video views, you can see why this is such a great tool to use. Marketing expert Stan Gershengoren is a big fan of the way platforms like Vimeo can enable you to connect with more people on a personal level – take a tip from Stan Gershengoren and utilize this tactic yourself.
- Social media – alongside video sharing platforms, social media channels are a good way of gaining more exposure for your business. Giants such as Twitter and Facebook have many millions of users who you can interact and engage with. In terms of building your brand image and making more people aware of you, social media is an excellent tool.
- Webinars and podcasts – marketing has changed somewhat in recent times and relies on providing valuable advice or content to potential customers to generate leads. One strategy that works well is to create a webinar event or stand-alone podcast to answer a problem your customers may have. It will also allow you to showcase your expertise and demonstrate why people should use you.
- Press release – the press release is still a great way of getting some valuable exposure. You can use this to broadcast any good news about your company or any big promotions coming up that you want people to know about. Online agencies such as Businesswire can be used or you can simply send written copy directly to your local paper.
- Website – most businesses will have a website in place but if you don’t, this should be your first port of call. A well-designed and easy-to-use website will help get you exposure online, where most people now prefer to interact and search for services. If you cannot be found on a simple search engine search for your services, then you are missing out on lots of exposure and business.
- Search ad campaigns – one great online tool to utilize in gaining exposure is PPC search ad campaigns. These will allow you to create adverts that contain certain keywords – when someone searches for them, your advert will pop up at the top of the search engine results. This naturally gets your business in front of as many eyes a possible, for maximum effect. Even better, you only pay when someone clicks on your ad.
As you can see, there are many superb marketing tools available for use that can help greatly in boosting your brand awareness with consumers. It is generally advised to pick one or two to focus on at a time. Once you have mastered those, move on to the others you feel would work best for your business.
Choosing the right tools is key
When it comes to letting people know about your business or services, choosing the right tool to do so is vital. You need to be investing your time and resources in the tools that reach the most people and are most popular with today’s consumers. Those we have looked at above are superb for that and will help you increase your brand awareness quickly.
